At elebrush, we publish evidence-based oral care product reviews. This page explains how every review on this site is produced.
How we choose what to review
We pick products based on what readers actually search for: common oral health needs (sensitive gums, braces, kids’ dental care), questions dentists hear every day, and product categories with real differences worth comparing. We do not review a product just because a brand asks us to.
How we evaluate
For each product we look at: published clinical evidence and dental professional guidance where available; build quality, features, and ease of use; real user feedback patterns (not cherry-picked five-star quotes); and value for money. When evidence is thin or experts disagree, we say so instead of pretending to be certain.
Rankings you can trust
Our rankings are never for sale. No brand can pay to be featured, ranked higher, or reviewed more favorably. If a product we recommend later turns out to have problems, we update the review.
Affiliate disclosure
As an Amazon Associate, we earn from qualifying purchases. When you buy through links on this site, we may earn a commission at no extra cost to you. This is how the site stays free to read, and it does not influence our conclusions.
Keeping reviews current
Products change and new research comes out. We revisit our reviews periodically and update recommendations when something meaningful changes. Each review shows its last updated date.
Questions about a review? Reach us through the Contact page — we read every message.